How Paid SEO And Organic Traffic Are Linked

how to increase organic traffic
When you're starting a new business, one of the most important things you need is traffic. You can get that traffic through paid advertising or through organic traffic, which means getting visitors through content that's been posted on your website without any kind of paid promotion. In this article, we’ll explore how to work on organic traffic along with paid SEO.

What is Paid SEO?

Paid SEO can vary vastly in cost and complexity. However, in general, paid SEO involves the use of paid advertising or services to improve a website's visibility and organic search results. Paid SEO can help to improve traffic and engagement on a website, as well as improve click-through rates (CTRs).

Organic traffic is generated by websites that are well-optimized for Google search results. Websites with high levels of organic traffic tend to be more successful than websites with lower levels of organic traffic. The main drivers of organic traffic are the quality of a website's content, its presence on search engine results pages (SERPs), and the way that it is marketed.

What is Organic SEO? How to work on organic traffic along with paid SEO?

Organic SEO is the practice of optimizing a website for search engines using methods such as creating high-quality content, optimizing titles and meta descriptions, using keywords that are relevant to your target audience, and making sure your website is visible across all major search engines.

What is Organic Traffic?

Organic traffic is traffic that comes from search engine results pages (SERP) that have been generated without any paid advertising or tricks. Organic traffic is often considered the most valuable kind of traffic because it is trusted by users and can be more engaging than other kinds of traffic. Paid search results, on the other hand, are generated when a company pays to have its ads displayed on a search engine's first page.

How Paid SEO and Organic Traffic are Linked

Paid search engine optimization (Paid SEO) is the use of paid services to improve the visibility of a website or web page. Paid search results appear before organic results on Google, Yahoo, and Bing. Paid SEO can be used to improve a website's ranking in paid search results, but also in organic search results when organic traffic is desired. Organic traffic is earned through website visits from people who are not paid to visit the site. Paid SEO can help increase organic traffic by improving the ranking of a website in paid search engine results pages (SERPs). Additionally, paid SEO services, like Web 2.0 backlinks and Social links, can help link to a website from other websites, increasing its reach.


Paid SEO and organic traffic are both important components of any online business, but they are also linked inextricably. Paid search engine optimization (Paid SEO) works to improve the visibility of a website by paying for results that are higher on the search engine rankings than those of competitor websites. Organic traffic refers to visitors who come to a website through natural search engine results (such as when someone is searching for information about a topic), rather than being referred by an advertisement. When combined, paid SEO and organic traffic can help increase web traffic and boost profits.